The Haribo store at Woodbury Common Premium Outlets is the candy maker’s first-ever retail shop in the United States. It opened in Central Valley, New York, on Friday, Aug. 7, 2026, with a build-your-own pick-and-mix wall, exclusive merchandise and seasonal treats.
It joins a lineup of 245+ outlet stores about an hour from Manhattan, and it’s one of the few stops at Woodbury Common that every age group gets excited about. Browse the full Woodbury Common store directory to see what else is nearby.
What’s Inside the Haribo Store
The Woodbury Common shop brings a concept Haribo already runs across Europe to the U.S. for the first time. Here’s what you’ll find, based on the company’s announcement and local coverage:
- A customizable pick-and-mix wall, where you build your own blend of gummies
- Exclusive Haribo merchandise you won’t find in supermarkets
- Seasonal and limited-time treats
- In-store brand displays built around the Haribo candy lineup
Simon, which operates Woodbury Common, listed the store as “Just Opened” on its center page after the launch.
Why the First U.S. Haribo Store Matters
Haribo has sold candy in American supermarkets for decades, but it had never run its own U.S. shop. Woodbury Common got the debut, and a second store at Wrentham Village Premium Outlets in Massachusetts followed later in August 2026.
The openings mark a new chapter for the company. Jon Hughes, who led Haribo U.K. and Ireland for about a decade, is now president and CEO of Haribo of America. “Haribo has an extraordinary legacy, unmatched brand love and tremendous opportunity ahead,” Hughes said in the company’s announcement.
What It Means for Shoppers
For families, this is an easy win. Woodbury Common is a long day on foot, and a candy stop gives kids something to look forward to between the designer stores. Our guide to shopping Woodbury Common with kids has more ways to keep the day manageable.
Pick-and-mix also makes a simple gift. If you’re flying in from abroad, a bag of gummies from the brand’s first American store is a souvenir with a story. Our International Visitors Guide covers payment, sales tax and how to plan a full outlet day.
A few practical tips:
- Buy last, not first. Build your bag near the end of your visit so you’re not carrying it around all day, and your gummies don’t get squashed in a full tote.
- Pair it with a break. Combine the candy stop with lunch at one of the Woodbury Common restaurants and food court options.
- Find it on the map. The center is large, so check the Woodbury Common map and the official store listing for the exact location before you set off.
Hours
Woodbury Common is open daily from 10 a.m. to 9 p.m., and holiday hours can differ. Individual stores may vary slightly, so check our Woodbury Common hours page before you go, especially around Thanksgiving and the December holidays.
Getting There
Woodbury Common sits off I-87 (New York State Thruway) at Exit 16, about an hour north of Manhattan. Without a car, scheduled coaches run from Midtown Manhattan. Our Woodbury Common bus guide compares operators, departure points and booking options, and the transportation page covers driving, parking and rideshare.
Weekday mornings are the calmest time to visit, which matters more as the holiday season approaches.
Our Take
This one is fun. It isn’t a luxury name, but a first-in-the-country store is exactly the kind of addition that makes Woodbury Common feel like more than a row of discount shops. Kids will want to go, and most adults won’t mind either. We’d add it to any family itinerary, ideally as the last stop of the day.
For more recent openings, see new stores at Woodbury Common in 2026.
Frequently asked questions
When did the Haribo store open at Woodbury Common?
It opened on Friday, Aug. 7, 2026.
Is this the first Haribo store in the United States?
Yes. It’s Haribo’s first U.S. retail store. A second store opened later in August 2026 at Wrentham Village Premium Outlets in Massachusetts.
What can I buy at the Haribo store?
Pick-and-mix gummies, exclusive Haribo merchandise and seasonal or limited-time treats.
What are the Haribo store’s hours?
Woodbury Common is open daily from 10 a.m. to 9 p.m. Holiday hours can differ, so check the Woodbury Common hours page before your visit.
How do I get to Woodbury Common from NYC?
Drive about an hour north on I-87 to Exit 16, or take a scheduled coach from Midtown Manhattan. See our bus guide for current options.
Last verified: October 2026.
Sources: Finding The Hudson Valley, The Shelby Report, Haribo of America, WhatNow Boston, Woodbury Common Premium Outlets