Shopping at Woodbury Common Premium Outlets already means enjoying daily savings of 25% to 65% on the world’s most sought-after brands. But for the truly savvy shopper, those initial discounts are just the beginning. To unlock the next level of savings, you need a strategy.
This guide is your key to mastering the art of the deal at Woodbury Common. We’ll show you how to find and stack offers—from the new Simon+ app and free coupon books to exclusive programs and calendar-based sales—to ensure you never pay more than you have to.
How to Get Free Coupons
Easiest methods (choose one):
- Download Simon+ app — Free, instant digital coupons (best option)
- Take the bus from NYC — VIP coupon book included with ticket
- Visit Guest Services on arrival — Free coupon book at Information Center
- Military/Local resident — Show ID for free Savings Passport
Never pay for coupons — All legitimate options are FREE.
Average savings: $100-300 extra with coupons on top of outlet prices
Simon+: The Best Way to Maximize Savings
The most powerful tool for today’s shopper is the Simon+ rewards program, managed through the Simon mobile app. This free program is the evolution of the old VIP Shopper Club and is the primary way to access the best and most current offers.
What Is Simon+?
The official Woodbury Common app (formerly VIP Shopper Club) offering:
- Sales alerts — Notifications for special events
- Digital coupons — Exclusive store discounts
- Cash back — 5-10% on purchases at participating stores
- Points program — Earn rewards for shopping
By joining Simon+, you can earn cash back, points, and rewards on purchases you make at participating stores and online through the ShopSimon portal. The app provides a dynamic, constantly updated stream of exclusive, member-only discounts that you can redeem directly from your phone. Downloading the Simon app and creating an account before your visit is the most effective first step to unlocking maximum savings.
* While we are not being paid for this post, we will receive a commission from ShopSimon for qualifying purchases made through the link(s) above.
Pro Shopping Tip: already download the app, create an account and save the coupons you want to use. It would be a waste of time to do this at the outlets
Earn 5% Cashback with the Simon Credit Card
Maximize your savings at Woodbury Common with the Simon American Express Credit Card. This no-annual-fee card offers an impressive 5% cashback on every purchase you make at Woodbury Common and all Simon properties—stacking perfectly with the Simon+ rewards program mentioned above. Whether you’re shopping at Dior, Tommy Hilfiger, or any other store in the outlet, you’ll earn 5% back on up to $10,000 in annual spending (1% thereafter). New cardholders receive a $150 bonus after spending $1,000 in the first 90 days. The card is instantly available in the Cardless mobile app upon approval, with a physical card arriving by mail. Additionally, cardmembers get access to Amex Offers for even more savings opportunities. Learn more and apply to start earning cashback on all your Woodbury Common shopping trips.
How to Get the Free VIP Coupon Book (Savings Passport)
The traditional VIP Coupon Book (now often a digital e-Booklet) is still a great resource, offering a collection of additional discounts worth hundreds of dollars in extra savings. While some external companies may try to charge for it, you should never pay. Here’s what’s in it:
- 30-50 store-specific coupons
- Extra 10-25% off at participating stores
- Valid for limited time (check expiration)
- Can’t be combined with all sales (ask at checkout)
Here are the best options to get your free coupon book.
Take a Bus From New York City
Nearly every bus tour service from Manhattan to Woodbury Common includes a complimentary VIP Coupon Book with your ticket. Companies like Coach USA explicitly bundle the coupon book with a round-trip fare, making it the most popular and convenient way for tourists to secure their discounts.
Use a New York Sightseeing Pass
If your trip includes visiting other New York attractions, consider a multi-attraction pass. Both the New York Pass and the Go City Explorer Pass include the Woodbury Common bus tour as a selectable option, which comes with the VIP Coupon Booklet. This is a fantastic way to bundle your shopping day with other iconic NYC experiences.
Visit the Information Center On-Site
If you arrive by car, your first stop should be the Information Center or Guest Services desk, located in the Market Hall and the Welcome Center. This is the central hub where you can present vouchers from tour packages or inquire about eligibility for other free coupon book programs. You can find these locations on the center map.
Check the Official Outlet Map
The printable version of the official outlet map sometimes contains valuable, store-specific coupons. In the past, this has included extra discounts like 10% off at stores such as Tommy Hilfiger and the Calvin Klein Outlet. It’s always worth checking the map file for these hidden deals before your trip.
Unlock Exclusive Discounts for Special Groups
Woodbury Common offers special programs for certain groups, providing another easy way to receive a free Savings Passport.
For Military Members & Veterans
Active and veteran members of the military can receive a free Savings Passport by simply showing a valid military ID at the Information Center. This offer extends to family members as well.
For Local Residents
If you live within a 45-mile radius of the outlets, you qualify for the “Being Local Has Its Perks” program. By presenting proof of residence at Guest Services, you’ll receive a free Savings Passport, access to preferred up-front parking on Wednesdays, and a list of exclusive retailer discounts valid from Monday to Thursday.
For Large Groups (15+)
Planning a trip with a large party? Groups of 15 or more are eligible to receive complimentary coupon books for every member. Simply fill out the group registration form on the outlet’s official website in advance of your visit.
Master the Calendar: Shop During Major Sales Events
While the outlets offer great value year-round, the deepest discounts are found during center-wide sales events. Strategically timing your visit to coincide with these promotions is the best way to maximize your savings. The biggest sales typically occur during major U.S. holiday weekends :
- Memorial Day Weekend
- July 4th Sidewalk Sale
- Labor Day Weekend
- Thanksgiving and Black Friday
Holiday opening times: To be confirmed — check the official hours page.
Elevate Your Trip: VIP Shopping Experiences
For those seeking the ultimate in luxury, convenience, and personalized service, Woodbury Common offers several exclusive VIP shopping options. These premium experiences are designed to provide a seamless and elevated shopping day. Options range from private, chauffeured transportation from Manhattan with customizable itineraries to access to the new, on-site VIP Suite—an opulent haven featuring private dressing rooms, an upscale lounge, and personalized styling services.
For a detailed guide on these premium services, visit our dedicated page on VIP Shopping.
A Final Tip: Leverage New York’s Sales Tax Rules
One of the best built-in deals at Woodbury Common is the New York State sales tax exemption. All clothing and footwear items priced under $110 are exempt from state sales tax, which adds up to significant savings on your total purchase.
Example savings:
- $100 jeans: Save $8.88 (8.88% tax)
- $75 shoes: Save $6.66
- $50 shirt: Save $4.44
Qualifications:
- Clothing and footwear only
- Each item under $110 individually
- Doesn’t apply to items $110+
- Doesn’t apply to accessories, bags, jewelry
Pro tip: Buy that $120 sweater? You’ll pay 8.88% tax on the full $120. Buy two $60 sweaters instead? Zero tax. Same spending, different strategy.
Frequently Asked Questions
Should I ever pay for a VIP Coupon Book?
No, you should never have to pay for the VIP Coupon Book (also called a Savings Passport). It is available for free through various channels, including bus tour packages, sightseeing passes, and directly from Guest Services for eligible groups like military members and local residents.
What’s the difference between the Simon+ app and the VIP Coupon Book?
The Simon+ app is the modern, primary way to get deals. It’s a dynamic rewards program that offers cash back, points, and a constantly updated list of exclusive offers directly on your phone. The VIP Coupon Book is a more traditional collection of static offers, often provided as a perk to tourists and special groups. For the most current deals, the Simon+ app is your best tool.
Can I combine multiple coupons or discounts?
Generally, coupons cannot be combined with other in-store promotions or offers. However, it’s always best to ask at the individual store, as policies can vary. Some perks, like the extra discount at Tommy Hilfiger for showing a Coach USA bus ticket, can sometimes be “stacked” on top of other sales.
Are the deals really better on holidays like Black Friday?
Holiday opening times: To be confirmed — check the official hours page.
How do I get the military or local resident discount?
To receive the military discount (a free Savings Passport), present your valid military or veteran ID at the Information Center. For the Local Residents Program, you must show proof of residence within a 45-mile radius at Guest Services to receive your free Savings Passport and other perks like preferred parking.
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